On May 20, Iceland Food Limited - a British supermarket chain - launched a new ad tagline "That's why we go to Iceland" to replace its previous "That's why mums go to Iceland." Consumer awareness of their ads started rising from that day on, reaching a record of **** percent on May 3, 2024.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (May 15, 2024). Share of consumers who saw an ad for Iceland Foods Limited in the United Kingdom (UK) in April and May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1466956/iceland-foods-ad-awareness-uk/
YouGov. "Share of consumers who saw an ad for Iceland Foods Limited in the United Kingdom (UK) in April and May 2024." Chart. May 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1466956/iceland-foods-ad-awareness-uk/
YouGov. (2024). Share of consumers who saw an ad for Iceland Foods Limited in the United Kingdom (UK) in April and May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1466956/iceland-foods-ad-awareness-uk/
YouGov. "Share of Consumers Who Saw An Ad for Iceland Foods Limited in The United Kingdom (Uk) in April and May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2024, /statistics/1466956/iceland-foods-ad-awareness-uk/
YouGov, Share of consumers who saw an ad for Iceland Foods Limited in the United Kingdom (UK) in April and May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1466956/iceland-foods-ad-awareness-uk/ (last visited July 26, 2026)
Share of consumers who saw an ad for Iceland Foods Limited in the United Kingdom (UK) in April and May 2024 [Graph], YouGov, May 15, 2024. [Online]. Available: /statistics/1466956/iceland-foods-ad-awareness-uk/
