In 2024, the most valuable combat sports promotion was UFC, with a value of over 11 billion U.S. dollars. Meanwhile, WWE was worth nearly seven billion U.S. dollars.
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Forbes. (April 17, 2024). Most valuable combat sports promotions worldwide in 2024 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1466698/most-valuable-combat-sports-promoters/
Forbes. "Most valuable combat sports promotions worldwide in 2024 (in billion U.S. dollars)." Chart. April 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1466698/most-valuable-combat-sports-promoters/
Forbes. (2024). Most valuable combat sports promotions worldwide in 2024 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1466698/most-valuable-combat-sports-promoters/
Forbes. "Most Valuable Combat Sports Promotions Worldwide in 2024 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2024, /statistics/1466698/most-valuable-combat-sports-promoters/
Forbes, Most valuable combat sports promotions worldwide in 2024 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1466698/most-valuable-combat-sports-promoters/ (last visited July 28, 2026)
Most valuable combat sports promotions worldwide in 2024 (in billion U.S. dollars) [Graph], Forbes, April 17, 2024. [Online]. Available: /statistics/1466698/most-valuable-combat-sports-promoters/
