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Home appliances grabbing most attention among early thirties on social media in China in February 2024

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Source

Release date

April 2024

Region

China

Survey time period

February 2024

Age group

31-35 years

Supplementary notes

According to the source, the level of interest refers to the proportion of users browsing for particular terms or topics among all the niche users.

Social media platforms concerned in this report include: Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and WeChat Official Accounts.

The top ten items were selected based on the Target Group Index (TGI).

Citation formats

Popular home appliances among early thirties on social media in China 2024

Published by Thuy D., May 15, 2024

As Chinese millennials are getting ready to settle down, they have shown strong intentions to modernize their kitchens that can encourage healthier dietary habits. Among all home appliance items, kitchen products grabbed the most consumer attention. In February 2024, kitchen hoods, electric hot pots, and gas stoves were the most popular product types, with over ** percent of early thirties having browsed the related social media content.

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