According to the source, the level of interest refers to the the proportion of users browsing for particular terms or topics among all the niche users.
Social media platforms concerned in this report include: Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and WeChat Official Accounts.
The top ten items were selected based on the Target Group Index (TGI).
Citation formats
Popular home appliances among young adults on social media in China 2024
Young Chinese consumers are more inclined to gather product information from social media platforms. Among all home appliance items, * and **** received the highest level of interest on social media among users aged between 19 and 24 years in February 2024. This consumer group expressed a desire to maintain a good personal image and a delicate lifestyle through household appliances.
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QuestMobile. (April 23, 2024). Home appliances grabbing most attention among young adults on social media in China in February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1465316/china-popular-home-appliances-among-young-adults-on-social-media/
QuestMobile. "Home appliances grabbing most attention among young adults on social media in China in February 2024." Chart. April 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1465316/china-popular-home-appliances-among-young-adults-on-social-media/
QuestMobile. (2024). Home appliances grabbing most attention among young adults on social media in China in February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1465316/china-popular-home-appliances-among-young-adults-on-social-media/
QuestMobile. "Home Appliances Grabbing Most Attention among Young Adults on Social Media in China in February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2024, /statistics/1465316/china-popular-home-appliances-among-young-adults-on-social-media/
QuestMobile, Home appliances grabbing most attention among young adults on social media in China in February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1465316/china-popular-home-appliances-among-young-adults-on-social-media/ (last visited August 03, 2026)
Home appliances grabbing most attention among young adults on social media in China in February 2024 [Graph], QuestMobile, April 23, 2024. [Online]. Available: /statistics/1465316/china-popular-home-appliances-among-young-adults-on-social-media/
