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Leading teams in the first two rounds of March Madness in 2024, by social media impressions (in millions)

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Release date

March 2024

Region

Worldwide

Survey time period

March 21 to March 26, 2024

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March Madness: social media impressions 2024, by team

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 9, 2024

During the first two rounds of the 2024 men's and women's NCAA Division I basketball tournament - known otherwise as March Madness - the team with the most social media impressions was Iowa's women's team, with nearly ** million impressions. In the lead up to the 2024 edition of the tournament, Iowa's Caitlin Clark took the college basketball world by storm by becoming the all-time leading NCAA basketball points scorer in both the men's and women's game. 

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March MadnessNational Basketball Association (NBA)BasketballCollege sports in the U.S.Colleges and universities in the United States
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