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As of April 2024, the National Basketball Association’s (NBA) official X (formerly Twitter) page had million followers. Meanwhile, the NBA’s Facebook page had million fans. Both social media followings have experienced near-constant growth since September 2012; however, as of April 2024, the league’s Facebook fan base has decreased. Conversely, the NBA’s X following has increased by approximately *** million followers every six months since March 2021. 

Which NBA team has the largest social media following?

With approximately ** million followers, the Los Angeles Lakers were the most-followed NBA franchise on X as of 2024. Having last won the Finals in 2020, the Lakers are also tied with the Boston Celtics as the NBA team with the most championships. A key component of their Finals victory in 2020 was LeBron James, who won the Finals MVP that season. James’ status as a modern-day sporting icon is reflected in his sponsorship deals, which made him the NBA’s highest-paid player in 2023.

Do NFL teams have larger social media presences?

In what is perhaps a reflection of the NBA’s global appeal rather than its popularity in North America, the Lakers’ Twitter following was roughly times larger than that of the NFL team with the most X followers, the New England Patriots, in 2023. Looking outside of North America, NBA franchises are, however, still far behind soccer teams such as Manchester United, whose X following of over ** million made it the most followed soccer club in the Premier League.