According to a survey conducted in China in January 2024, the majority of the respondents who planned on purchasing Chinese New Year gift sets, almost ** percent, did so or intended to do so around *** or two weeks before the Spring festival. Only percent of respondents purchased such gift boxes a month in advance or even earlier.
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iiMedia Research. (January 19, 2024). Most common time to purchase Chinese New Year gift boxes in China as of January 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1450570/china-spring-festival-gift-box-purchasing-time/
iiMedia Research. "Most common time to purchase Chinese New Year gift boxes in China as of January 2024." Chart. January 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1450570/china-spring-festival-gift-box-purchasing-time/
iiMedia Research. (2024). Most common time to purchase Chinese New Year gift boxes in China as of January 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1450570/china-spring-festival-gift-box-purchasing-time/
iiMedia Research. "Most Common Time to Purchase Chinese New Year Gift Boxes in China as of January 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jan 2024, /statistics/1450570/china-spring-festival-gift-box-purchasing-time/
iiMedia Research, Most common time to purchase Chinese New Year gift boxes in China as of January 2024 ÌÇÐÄÆƽâ°æ, /statistics/1450570/china-spring-festival-gift-box-purchasing-time/ (last visited July 27, 2026)
Most common time to purchase Chinese New Year gift boxes in China as of January 2024 [Graph], iiMedia Research, January 19, 2024. [Online]. Available: /statistics/1450570/china-spring-festival-gift-box-purchasing-time/
