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Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age

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Source

Release date

June 2023

Region

Worldwide

Survey time period

March to April 2023

Number of respondents

12,004 respondents

Age group

18 years and older

Special properties

sports fans who regularly watch and follow sports

Citation formats

Sports fans who watch sports on social media worldwide 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 15, 2024

Social media is playing an ever-increasing role in the world of professional sports, with many fans engaging online during games, or even using social media platforms to watch the action. During a global survey in April 2023, around ** percent of Gen Z respondents (aged 18 to 27 years old) stated that they preferred to watch sports on social media platforms.

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