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The importance of brand names in furniture purchases among consumers in the United States as of 2023

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Source

Release date

October 2023

Region

United States

Survey time period

Fall 2023

Number of respondents

1,028 respondents

Age group

21-65 years

Special properties

Consumers planning to buy furniture in the next year

Supplementary notes

This question was phrased as follows: "How important is a brand name when purchasing furniture?"

Citation formats

Importance of brand name furniture in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 30, 2024

According to the findings of the survey, almost ** percent of U.S. consumers find brand name furniture to be moderately important. Around ** percent of consumers shared that when it comes to buying furniture, brand names are of high importance.

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