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Mobile app retention rate worldwide in 1st quarter 2023, by category

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Source

Release date

January 2024

Region

Worldwide

Survey time period

Q1 2022 and Q1 2023

Special properties

comparison of average of daily installs

Citation formats

Global app retention rate Q1 2023, by category

Published by
Christy Tila,
Jan 16, 2024

In the first quarter of 2023, **** apps, which included **, had the highest retention rate after ** days from the initial installation. In comparison, **** apps reported a retention rate of around **** percent after one month from the initial download. Among all app categories analyzed, global retention after three days from install presented a rate of ** percent.

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