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In 2023, YouTube was the leading platform for podcasts in Hungary, accessed by approximately ** percent of internet users for this purpose. Spotify ranked second with a user share of ** percent while Google Podcasts came in third place.

Nearly every third Hungarian listens to podcasts

Despite the growth in popularity podcasts have achieved over the past decade, in Hungary, still only a smaller share of the population listens to them. In 2023, approximately ** percent of Hungarians listened to podcasts, and only three percent of the population could be considered a heavy user.

Podcast advertising revenues are growing

The market revenue of podcast advertising saw significant growth in Hungary between 2017 and 2023, rising from ** U.S. dollars to *** million. Even if at a much slower rate, this figure is expected to continue following an increasing trend and peak at **** million U.S. dollars in 2029.