According to a survey conducted in the United States in August 2023, ** percent of Americans used subtitles or closed captions when watching television or movies, while ** percent use external speakers. This usage of tools during TV and movie consumption differed considerably between the surveyed generations. Gen Z and millennials were twice as likely to use subtitles and closed captions than Gen X and baby boomers in the United States. Likewise, the share of headphone and external speakers users was generally more than ** percentage points higher among these younger two generations.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Morning Consult (@MorningConsult). (October 3, 2023). Share of adults generally using selected tools when watching TV shows and movies in the United States as of August 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1440045/usage-tools-video-content-consumption-united-states-generation/
Morning Consult (@MorningConsult). "Share of adults generally using selected tools when watching TV shows and movies in the United States as of August 2023, by generation." Chart. October 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1440045/usage-tools-video-content-consumption-united-states-generation/
Morning Consult (@MorningConsult). (2023). Share of adults generally using selected tools when watching TV shows and movies in the United States as of August 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1440045/usage-tools-video-content-consumption-united-states-generation/
Morning Consult (@MorningConsult). "Share of Adults Generally Using Selected Tools When Watching Tv Shows and Movies in The United States as of August 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2023, /statistics/1440045/usage-tools-video-content-consumption-united-states-generation/
Morning Consult (@MorningConsult), Share of adults generally using selected tools when watching TV shows and movies in the United States as of August 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1440045/usage-tools-video-content-consumption-united-states-generation/ (last visited July 22, 2026)
Share of adults generally using selected tools when watching TV shows and movies in the United States as of August 2023, by generation [Graph], Morning Consult (@MorningConsult), October 3, 2023. [Online]. Available: /statistics/1440045/usage-tools-video-content-consumption-united-states-generation/
