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Share of downloads per app category on iOS devices in H1 of 2023

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Source

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Release date

October 2023

Region

Worldwide

Survey time period

H1 2023

Supplementary notes

Apps were categorized using AppDNA taxonomy from AppTweak, which combines natural language processing and image recognition algorithms, as well as the AppTweak AI model Atlas.

Citation formats

Download share of app categories on iOS in 2023

Published by
F. Watty,
Dec 5, 2023
In the first half of 2023, fashion apps were the most downloaded app category on iOS devices worldwide, with almost ** percent download share. Marketplace apps had the second highest download share at less than ** percent, while business to business (B2B) wholesaler apps were the least downloaded, with only a little more than four percent.
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