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London continued to dominate the Airbnb market in the United Kingdom, with over * listings as of December 2024. This figure was by far the highest among other major UK cities, with Greater Manchester and Edinburgh trailing behind at and listings, respectively. The stark contrast highlighted London's position as a prime destination for short-term rentals and its appeal to both domestic and international travelers.

Accommodation preferences across cities in Europe

As of December 2024, the most common type of Airbnb listings in London were for entire homes or apartments, accounting for nearly two thirds of the total. Meanwhile hotel rooms represented a mere *** percent of listings. This trend was mirrored in other European cities, with Berlin and Vienna also showing a preference for entire home listings. The most common types of Airbnb listings in Berlin, featured nearly two-thirds of the approximately * listings being for entire homes, while the most common types of listings in Vienna boasted almost * entire home listings out of a total of around *.

How do London’s Airbnb listings compare to other major European cities?

In a broader context, London remained the leader in total Airbnb listings per city in Europe in 2024, boasting over more listings than Paris, which came in second place. However, when considering listings per capita in Europe, Paris emerged as the frontrunner with approximately ** listings per 1,000 inhabitants in 2024. This high density of short-term rentals led to increasing scrutiny and regulation across European cities.