The survey was conducted in the following countries: China, Germany, India, Japan, Mexico, Singapore, United Arab Emirates, Great Britain, United States.
The source defined the generations as follows: Gen Z = 16 to 26 years; Millennials = 27 to 42 years; Gen X = 43 to 56 years; Baby Boomers = 57 to 74 years.
Citation formats
Intention to travel to attend cultural events next year worldwide 2023, by generation
A July 2023 survey analyzed the intention of global travelers to take a trip in 2024 to attend concerts, sporting events, or other cultural experiences. While ** percent of Gen Z and Millennial respondents planned a trip of this type for the year ahead, just ** percent of travelers from the Baby Boomer generation mentioned the same.
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Hilton. (October 5, 2023). Share of travelers who plan to take a trip to attend concerts, sporting events, or other cultural experiences in 2024 as of July 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1424884/travel-intention-attend-cultural-events-worldwide-by-generation/
Hilton. "Share of travelers who plan to take a trip to attend concerts, sporting events, or other cultural experiences in 2024 as of July 2023, by generation." Chart. October 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1424884/travel-intention-attend-cultural-events-worldwide-by-generation/
Hilton. (2023). Share of travelers who plan to take a trip to attend concerts, sporting events, or other cultural experiences in 2024 as of July 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1424884/travel-intention-attend-cultural-events-worldwide-by-generation/
Hilton. "Share of Travelers Who Plan to Take a Trip to Attend Concerts, Sporting Events, or Other Cultural Experiences in 2024 as of July 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Oct 2023, /statistics/1424884/travel-intention-attend-cultural-events-worldwide-by-generation/
Hilton, Share of travelers who plan to take a trip to attend concerts, sporting events, or other cultural experiences in 2024 as of July 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1424884/travel-intention-attend-cultural-events-worldwide-by-generation/ (last visited July 31, 2026)
Share of travelers who plan to take a trip to attend concerts, sporting events, or other cultural experiences in 2024 as of July 2023, by generation [Graph], Hilton, October 5, 2023. [Online]. Available: /statistics/1424884/travel-intention-attend-cultural-events-worldwide-by-generation/
