Share of sports tourists worldwide whose perception of a city, region or country generally improves after visiting for a sporting event as of February 2025
Characteristic
Share of respondents
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
respondents who have been on overnight trip/vacation to watch sports
Method of interview
Online interview
Supplementary notes
The countries surveyed were: US, UK, Germany, France, Saudi Arabia, United Arab Emirates, India, Australia, China, Malaysia, Singapore, Thailand and Indonesia.
Respondents were asked whether they agreed or disagreed with this statement: "Visiting a city, region or country for a sports event generally improves my perception of that place."
Citation formats
Sports tourists whose view of destinations improved after events worldwide 2025
A 2025 survey found that ** percent of sports tourists' perceptions of a city, region, or country generally improved after attending a sporting event there. Meanwhile, only **** percent said their view on a destination did not improve.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
GSIQ. (April 1, 2025). Share of sports tourists worldwide whose perception of a city, region or country generally improves after visiting for a sporting event as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1619193/sports-fans-view-destinations-worldwide/
GSIQ. "Share of sports tourists worldwide whose perception of a city, region or country generally improves after visiting for a sporting event as of February 2025." Chart. April 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1619193/sports-fans-view-destinations-worldwide/
GSIQ. (2025). Share of sports tourists worldwide whose perception of a city, region or country generally improves after visiting for a sporting event as of February 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1619193/sports-fans-view-destinations-worldwide/
GSIQ. "Share of Sports Tourists Worldwide Whose Perception of a City, Region or Country Generally Improves after Visiting for a Sporting Event as of February 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2025, /statistics/1619193/sports-fans-view-destinations-worldwide/
GSIQ, Share of sports tourists worldwide whose perception of a city, region or country generally improves after visiting for a sporting event as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1619193/sports-fans-view-destinations-worldwide/ (last visited August 01, 2026)
Share of sports tourists worldwide whose perception of a city, region or country generally improves after visiting for a sporting event as of February 2025 [Graph], GSIQ, April 1, 2025. [Online]. Available: /statistics/1619193/sports-fans-view-destinations-worldwide/
