Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023
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In 2023, ** percent of adults in the United States used wearable fitness or wellness technology because it encouraged them to achieve their fitness goals. Another common reason for using wearable fitness devices is the ability to track health data. Less popular reasons for using wearables were to eat better, sleep better, and mental health tracking.
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Morning Consult. (February 21, 2023). Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1424340/reason-for-using-wearables-in-the-us/
Morning Consult. "Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023." Chart. February 21, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1424340/reason-for-using-wearables-in-the-us/
Morning Consult. (2023). Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1424340/reason-for-using-wearables-in-the-us/
Morning Consult. "Share of Respondents Who Reported The following Reasons Were Their Primary Motivation for Using Wearable Fitness Technology in The United States as of 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Feb 2023, /statistics/1424340/reason-for-using-wearables-in-the-us/
Morning Consult, Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023 ÌÇÐÄÆƽâ°æ, /statistics/1424340/reason-for-using-wearables-in-the-us/ (last visited July 20, 2026)
Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023 [Graph], Morning Consult, February 21, 2023. [Online]. Available: /statistics/1424340/reason-for-using-wearables-in-the-us/
