The question in the source was worded as: "Do you currently own and use any wearable fitness or wellness technology meant to monitor things such as your heart rate, sleep, blood pressure, physical activity or other vitals such as a smart watch, Garmin, or Fitbit?" Only "yes" answers were taken into account
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Use of wearable fitness technologies in the U.S. 2023, by gender
As of 2023, 35 percent of women and 34 percent of men in the United States used and owned a wearable fitness or wellness device (such as a Fitbit, Garmin, or smart watch) designed to track vitals like blood pressure, heart rate, sleep patterns, and physical activity. Wearable technology refers to any electronic device that is designed to be worn on the user's body.
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Morning Consult. (February 21, 2023). Use of wearable fitness or wellness technologies in the United States as of 2023, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1424301/use-of-fitness-wearables-in-the-us-by-gender/
Morning Consult. "Use of wearable fitness or wellness technologies in the United States as of 2023, by gender." Chart. February 21, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1424301/use-of-fitness-wearables-in-the-us-by-gender/
Morning Consult. (2023). Use of wearable fitness or wellness technologies in the United States as of 2023, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1424301/use-of-fitness-wearables-in-the-us-by-gender/
Morning Consult. "Use of Wearable Fitness or Wellness Technologies in The United States as of 2023, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Feb 2023, /statistics/1424301/use-of-fitness-wearables-in-the-us-by-gender/
Morning Consult, Use of wearable fitness or wellness technologies in the United States as of 2023, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1424301/use-of-fitness-wearables-in-the-us-by-gender/ (last visited August 04, 2026)
Use of wearable fitness or wellness technologies in the United States as of 2023, by gender [Graph], Morning Consult, February 21, 2023. [Online]. Available: /statistics/1424301/use-of-fitness-wearables-in-the-us-by-gender/