Original question: "Are you planning to/ did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc)"
Number of respondents in:
China - 7,510;
Hong Kong - 3,714;
Indonesia - 10,618;
India - 31,677;
Japan - 915;
South Korea - 6,312;
Malaysia - 11,791;
the Philippines - 11,118;
Singapore - 6,342;
Thailand - 19,684;
Taiwan - 12,550;
and Vietnam - 3,834.
Citation formats
Share of consumers who shopped or planned to during the holiday Asia 2023, by country
According to a survey conducted by in November 2023, ** percent of the respondents in China have shopped or were planning to shop during the holiday sales. In comparison, ** percent of the respondents in Japan were planning to shop during the holiday sales as of November 2023.
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Rakuten Insight. (December 4, 2023). Share of consumers who shopped or planned to shop during the holiday sales in Asia in 2023, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1423223/asia-share-of-consumers-who-did-holiday-shopping-by-country/
Rakuten Insight. "Share of consumers who shopped or planned to shop during the holiday sales in Asia in 2023, by country or territory." Chart. December 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1423223/asia-share-of-consumers-who-did-holiday-shopping-by-country/
Rakuten Insight. (2023). Share of consumers who shopped or planned to shop during the holiday sales in Asia in 2023, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1423223/asia-share-of-consumers-who-did-holiday-shopping-by-country/
Rakuten Insight. "Share of Consumers Who Shopped or Planned to Shop during The Holiday Sales in Asia in 2023, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Dec 2023, /statistics/1423223/asia-share-of-consumers-who-did-holiday-shopping-by-country/
Rakuten Insight, Share of consumers who shopped or planned to shop during the holiday sales in Asia in 2023, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1423223/asia-share-of-consumers-who-did-holiday-shopping-by-country/ (last visited August 05, 2026)
Share of consumers who shopped or planned to shop during the holiday sales in Asia in 2023, by country or territory [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: /statistics/1423223/asia-share-of-consumers-who-did-holiday-shopping-by-country/
