In 2025, Chinese alcohol e-commerce marketplace jiuxian.com generated the highest amount of e-commerce sales in the wine and liquor segment. Totalwine.com ranked second, with an estimated million U.S. dollars in e-commerce sales that year. Vivino.com ranked third, generating some million U.S. dollars in e-commerce revenues that year.Â
Alcohol e-commerce
The alcoholic beverages industry was not immune to the e-commerce frenzy. Today, consumers purchase their favorite wine or liquor bottle from their favorite online store or marketplace. In 2025, supermarkets and grocers were the most used purchasing channel for alcohol globally, while percent of shoppers reported purchasing alcohol via leading online marketplaces. More insights and information on the alcohol e-commerce market worldwide can be found here.
Wine e-commerce
Globally, the wine e-commerce market was valued at approximately billion U.S. dollars in 2024 according to estimates. More information and insights on the wine e-commerce market can be found here.
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