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Top sources of inspiration for buying alcoholic beverages online worldwide in 2025

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Sources

Release date

October 2025

Region

Worldwide

Survey time period

16 to 27 June, 2025

Number of respondents

25,563 respondents

Special properties

consumers who shop online at least once a month

Method of interview

Online survey

Supplementary notes

The study was conducted in the following 18 territories: United States, United Kingdom, China, Japan, Spain, France, Netherlands, Germany, Thailand, Australia, India, Brazil, Poland, Argentina, Mexico, Colombia, United Arab Emirates, and South Africa.

Citation formats

Top sources of inspiration for buying alcohol online 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 22, 2025

In a survey conducted in 2025, browsing in-store ranked first as the leading source of inspiration for global shoppers when it comes to purchasing alcoholic beverages (***percent), while searching for products on branded websites came second (**percent).

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Statistics on " Alcohol e-commerce "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Alcohol e-commerce

Overview

6

Leading markets

7

Leading online retailers

8

Reach & Traffic

6

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Topics

Alcohol e-commerceWine e-commerce in ItalyWine e-commerceDoorDashWine e-commerce in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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