Respondents were individuals who, in the 3 months preceding the survey, had made a purchase in one of the 12 categories or were planning such a purchase and used the internet during the purchase path.
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Share of online marketplaces where Poles start their shopping journey in Poland 2024
In 2024, about 49 percent of Polish customers started their shopping journey at Allegro's online marketplace, where they made purchases for food products and home chemistry.
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Minds & Roses. (June 10, 2024). Share of online marketplaces where Poles start their shopping journey in Poland in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1413582/poland-share-of-online-marketplaces-where-poles-start-their-shopping-journey/
Minds & Roses. "Share of online marketplaces where Poles start their shopping journey in Poland in 2024." Chart. June 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1413582/poland-share-of-online-marketplaces-where-poles-start-their-shopping-journey/
Minds & Roses. (2024). Share of online marketplaces where Poles start their shopping journey in Poland in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1413582/poland-share-of-online-marketplaces-where-poles-start-their-shopping-journey/
Minds & Roses. "Share of Online Marketplaces Where Poles Start Their Shopping Journey in Poland in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2024, /statistics/1413582/poland-share-of-online-marketplaces-where-poles-start-their-shopping-journey/
Minds & Roses, Share of online marketplaces where Poles start their shopping journey in Poland in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1413582/poland-share-of-online-marketplaces-where-poles-start-their-shopping-journey/ (last visited August 05, 2026)
Share of online marketplaces where Poles start their shopping journey in Poland in 2024 [Graph], Minds & Roses, June 10, 2024. [Online]. Available: /statistics/1413582/poland-share-of-online-marketplaces-where-poles-start-their-shopping-journey/
