Among craft beer drinkers in the United States who claimed they would be likely to purchase craft beer through direct-to-consumer channels, ** percent were between the ages of 21 and 34 in 2025. Craft beer consumers aged 65 and older were the least likely to be interested in direct-to-consumer purchasing.
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Sovos. (March 12, 2025). Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2025, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
Sovos. "Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2025, by age." Chart. March 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
Sovos. (2025). Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2025, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
Sovos. "Share of Craft Beer Drinkers Likely to Purchase through a Direct-to-consumer Channel in The United States in 2025, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2025, /statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
Sovos, Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2025, by age ÌÇÐÄÆƽâ°æ, /statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/ (last visited July 31, 2026)
Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2025, by age [Graph], Sovos, March 12, 2025. [Online]. Available: /statistics/1402116/craft-beer-drinkers-likely-to-purchase-dtc-us-by-age/
