Among craft beer drinkers from the United States who claimed they would be likely to purchase craft beer through direct-to-consumer channels, ** percent were from households with an income of 100,000 U.S. dollars or more as of 2025. Craft beer consumers from households earning between 75,000 and 99,999 dollars were the least likely to be interested in direct-to-consumer purchasing.
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Sovos. (March 12, 2025). Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2025, by household income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
Sovos. "Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2025, by household income." Chart. March 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
Sovos. (2025). Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2025, by household income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
Sovos. "Share of Craft Beer Drinkers Likely to Purchase through a Direct-to-consumer Channel in The United States in 2025, by Household Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2025, /statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
Sovos, Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2025, by household income ÌÇÐÄÆƽâ°æ, /statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/ (last visited July 31, 2026)
Share of craft beer drinkers likely to purchase through a direct-to-consumer channel in the United States in 2025, by household income [Graph], Sovos, March 12, 2025. [Online]. Available: /statistics/1402114/craft-beer-drinkers-likely-to-purchase-dtc-us-by-income/
