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Distribution of leading sports betting brands in the United Kingdom in 2022, by online search volume

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Sources

In cooperation with
Release date

June 2023

Region

United Kingdom

Survey time period

2020 to 2022

Special properties

Google UK searches

Supplementary notes

Data refer to 324 million searches on Google UK.

Citation formats

Leading sportsbook brands in the UK 2022, by share of Google searches

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 27, 2023
In 2022, the sports betting brand with the highest share of Google searches in the United Kingdom was bet365, with a **** percent share of the market. Comparatively, according to , the company with the lowest share of search volume was Betvictor, accounting for *** percent of Google UK searches.
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