In 2024, M&G accounted for around **** percent of the market of writing instruments in China. The Japanese stationery manufacturer Pilot held *** percent of the Chinese pen market.
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sgpjbg.com. (May 26, 2025). Market share of writing instruments in China in 2024, by brand [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/1401672/china-online-sales-share-of-pens-on-alibaba-ecommerce-platforms-by-brand/
sgpjbg.com. "Market share of writing instruments in China in 2024, by brand." Chart. May 26, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/1401672/china-online-sales-share-of-pens-on-alibaba-ecommerce-platforms-by-brand/
sgpjbg.com. (2025). Market share of writing instruments in China in 2024, by brand. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/1401672/china-online-sales-share-of-pens-on-alibaba-ecommerce-platforms-by-brand/
sgpjbg.com. "Market Share of Writing Instruments in China in 2024, by Brand." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 May 2025, /statistics/1401672/china-online-sales-share-of-pens-on-alibaba-ecommerce-platforms-by-brand/
sgpjbg.com, Market share of writing instruments in China in 2024, by brand ÌÇÐÄÆÆ½â°æ, /statistics/1401672/china-online-sales-share-of-pens-on-alibaba-ecommerce-platforms-by-brand/ (last visited August 02, 2026)
Market share of writing instruments in China in 2024, by brand [Graph], sgpjbg.com, May 26, 2025. [Online]. Available: /statistics/1401672/china-online-sales-share-of-pens-on-alibaba-ecommerce-platforms-by-brand/