Breakdown by age group according to the survey respondents:
25-34 years old (41 percent)
35-44 years old (25.6 percent)
18-24 years old (21.2 percent)
Over 54 years old (2.3 percent)
Breakdown by gender:
Female: 55 percent
Male: 45 percent
Citation formats
Leading decision-making factors of fast-food brand choice in Vietnam 2023
Based on a survey conducted in May 2023 in Vietnam, the main factors that most influenced consumers' decisions when picking a fast-food brand were its convenience, price, and product variety. Around **** percent of respondents chose a fast-food brand because of peer pressure.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
infoQ. (July 7, 2023). Leading decision-making factors of choosing fast-food brands among consumers in Vietnam as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1399187/vietnam-leading-decision-making-factors-of-fast-food-brand-choice/
infoQ. "Leading decision-making factors of choosing fast-food brands among consumers in Vietnam as of May 2023." Chart. July 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1399187/vietnam-leading-decision-making-factors-of-fast-food-brand-choice/
infoQ. (2023). Leading decision-making factors of choosing fast-food brands among consumers in Vietnam as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1399187/vietnam-leading-decision-making-factors-of-fast-food-brand-choice/
infoQ. "Leading Decision-making Factors of Choosing Fast-food Brands among Consumers in Vietnam as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2023, /statistics/1399187/vietnam-leading-decision-making-factors-of-fast-food-brand-choice/
infoQ, Leading decision-making factors of choosing fast-food brands among consumers in Vietnam as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1399187/vietnam-leading-decision-making-factors-of-fast-food-brand-choice/ (last visited August 05, 2026)
Leading decision-making factors of choosing fast-food brands among consumers in Vietnam as of May 2023 [Graph], infoQ, July 7, 2023. [Online]. Available: /statistics/1399187/vietnam-leading-decision-making-factors-of-fast-food-brand-choice/
