The source analyzed 16,816 keywords categorized into seven groups in Google UK. The total search volume for these keywords over the last 36 months was 740 million.
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Distribution of insurance brand searches on Google in the UK 2022
In 2022, Compare the Market was the most dominant insurance provider in the United Kingdom in terms of Google searches, according to . The insurer had a share of **** brand searches. Go Compare ranked the second, holding a search share of **** percent. Admiral closely followed with a share of ** percent at that time.
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Pi Datametrics. (July 2, 2023). Distribution of insurance brand searches on Google in the United Kingdom (UK) in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1398967/united-kingdom-most-searched-insurance-brand-on-google/
Pi Datametrics. "Distribution of insurance brand searches on Google in the United Kingdom (UK) in 2022." Chart. July 2, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1398967/united-kingdom-most-searched-insurance-brand-on-google/
Pi Datametrics. (2023). Distribution of insurance brand searches on Google in the United Kingdom (UK) in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1398967/united-kingdom-most-searched-insurance-brand-on-google/
Pi Datametrics. "Distribution of Insurance Brand Searches on Google in The United Kingdom (Uk) in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Jul 2023, /statistics/1398967/united-kingdom-most-searched-insurance-brand-on-google/
Pi Datametrics, Distribution of insurance brand searches on Google in the United Kingdom (UK) in 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1398967/united-kingdom-most-searched-insurance-brand-on-google/ (last visited August 01, 2026)
Distribution of insurance brand searches on Google in the United Kingdom (UK) in 2022 [Graph], Pi Datametrics, July 2, 2023. [Online]. Available: /statistics/1398967/united-kingdom-most-searched-insurance-brand-on-google/