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Annual search volume on Google for non-branded and branded insurance content in the United Kingdom (UK) from 2020 to 2022 (in millions)

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Source

In cooperation with
Release date

July 2023

Region

United Kingdom

Survey time period

2020 to 2022

Supplementary notes

The source analyzed 16,816 keywords categorized into seven groups in Google UK. The total search volume for these keywords over the last 36 months was 740 million.

Citation formats

Branded and non-branded insurance search volume in the UK 2020-2022

Published by Jenny Yang, Jul 19, 2023
Between 2020 and 2022, non-branded Google searches for insurance content were higher than the branded searches in the United Kingdom (UK), according to . In 2022, approximately million Google searches about insurance were non-branded, which was almost three times higher than the branded searches.
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Statistics on " Insurance industry in the United Kingdom "

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Other statistics that may interest you Insurance industry in the United Kingdom

Overview

6

Segments

4

Leading companies

6

Sales metrics & consumption

8

Online search behavior

7

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