The majority of Norwegian respondents to a survey from 2023 preferred ads in exchange for lower-cost content plans over a paid ad-free experience, with ** percent accepting some ad-supported TV shows and movies. Meanwhile, around one in four people preferred to pay for ad-free tiers.
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Magnite. (April 21, 2023). Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Norway as of January 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 16, 2026, from /statistics/1398702/preference-ad-supported-content-norway/
Magnite. "Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Norway as of January 2023." Chart. April 21, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 16, 2026. /statistics/1398702/preference-ad-supported-content-norway/
Magnite. (2023). Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Norway as of January 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 16, 2026. /statistics/1398702/preference-ad-supported-content-norway/
Magnite. "Opinion about Watching Ads in Exchange for Free or Reduced Cost to Access Tv Shows and Movies in Norway as of January 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Apr 2023, /statistics/1398702/preference-ad-supported-content-norway/
Magnite, Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Norway as of January 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1398702/preference-ad-supported-content-norway/ (last visited July 16, 2026)
Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Norway as of January 2023 [Graph], Magnite, April 21, 2023. [Online]. Available: /statistics/1398702/preference-ad-supported-content-norway/