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To what extent has your publishing company personalized ot is planning to personalize the following products?

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Source

In cooperation with
Release date

November 2022

Region

Germany

Survey time period

May 2022

Number of respondents

160 German publishing houses

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding exceeding or missing percentage points to 100 percent.

Citation formats

Personalized products and formats from publishing companies in Germany 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 8, 2023
In 2022, around ** percent of publishing houses in Germany completely personalized their newsletter that was sent out to customers via email. Around ** percent of companies partially personalized their social media communication.
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Topics

The publishing industry in GermanyPrinted media in EuropeMedia usage in EuropePublishing houses in FranceBook industry in Spain
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