In 2022, around ** percent of publishing houses in Germany thought that personalization was very useful when it came to marketing and interacting with customers. In contrast only ** percent thought that it was very useful for the layout of products to be personalized.
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KPMG. (November 7, 2022). In which areas, in your opinion, is personalization useful and reasonable? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1389793/personalization-publishing-sector-germany/
KPMG. "In which areas, in your opinion, is personalization useful and reasonable?." Chart. November 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1389793/personalization-publishing-sector-germany/
KPMG. (2022). In which areas, in your opinion, is personalization useful and reasonable?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1389793/personalization-publishing-sector-germany/
KPMG. "In Which Areas, in Your Opinion, Is Personalization Useful and Reasonable?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Nov 2022, /statistics/1389793/personalization-publishing-sector-germany/
KPMG, In which areas, in your opinion, is personalization useful and reasonable? ÌÇÐÄÆƽâ°æ, /statistics/1389793/personalization-publishing-sector-germany/ (last visited July 19, 2026)
In which areas, in your opinion, is personalization useful and reasonable? [Graph], KPMG, November 7, 2022. [Online]. Available: /statistics/1389793/personalization-publishing-sector-germany/
