What data and information is important from the point of view of your publisher for the creation and distribution of personalized offers? What should be considered when creating personalized offers?
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Irrelevant
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This question was phrased by the source as follows: "Provided that data protection regulations are complied with: Which data and information is important from the point of view of your publisher for the creation and sale of personalized offers? What should be taken into account when creating personalized offers?"
Citation formats
Data needed for personalization in publishing companies in Germany 2022
In 2022, around ** percent of publishing houses in Germany thought that the reading or usage history of customers was very relevant for personalization. In contrast, only percent thought that information on the software that customers used was very relevant.
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KPMG. (November 7, 2022). What data and information is important from the point of view of your publisher for the creation and distribution of personalized offers? What should be considered when creating personalized offers? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1389814/data-needed-personalization-publishers-germany/
KPMG. "What data and information is important from the point of view of your publisher for the creation and distribution of personalized offers? What should be considered when creating personalized offers?." Chart. November 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1389814/data-needed-personalization-publishers-germany/
KPMG. (2022). What data and information is important from the point of view of your publisher for the creation and distribution of personalized offers? What should be considered when creating personalized offers?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1389814/data-needed-personalization-publishers-germany/
KPMG. "What Data and Information Is Important from The Point of View of Your Publisher for The Creation and Distribution of Personalized Offers? What Should Be Considered When Creating Personalized Offers?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Nov 2022, /statistics/1389814/data-needed-personalization-publishers-germany/
KPMG, What data and information is important from the point of view of your publisher for the creation and distribution of personalized offers? What should be considered when creating personalized offers? ÌÇÐÄÆƽâ°æ, /statistics/1389814/data-needed-personalization-publishers-germany/ (last visited July 16, 2026)
What data and information is important from the point of view of your publisher for the creation and distribution of personalized offers? What should be considered when creating personalized offers? [Graph], KPMG, November 7, 2022. [Online]. Available: /statistics/1389814/data-needed-personalization-publishers-germany/
