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In 2023, McDonald's topped the list of leading fast-food restaurants in Indonesia in terms of sales value. The fast-food brand generated around *** million U.S. dollars in sales in that year. Meanwhile, KFC came in second place, with a sales value of about *** million U.S. dollars. 

How have American fast-food restaurant chains dominated the Indonesian market?

McDonald’s and KFC are two of the most globally recognized fast-food restaurant chains, and have been competing for the largest share of the Indonesian fast-food market. These fast-food giants have become increasingly present across Indonesia, with an impressive growth pace. Their business model that emphasizes customers’ appetite for American fast food, while including menu alternatives that suit local tastes, has paved the way for success.

Are fast-food restaurants popular with consumers in Indonesia?

For many Indonesians with increasingly hectic lifestyles, fast food is a regular part of their diets due to its convenience, speed of service, affordable prices, and widespread availability. According to a recent survey on weekly fast-food consumption in Indonesia, the majority of Indonesians eat fast food at least once a week. Crispy chicken, french fries, and burgers are the most commonly consumed types of fast food in Indonesia.