Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation
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Somewhat likely
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Not too likely
Not at all likely
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Gen Z and millennials without an Apple Card were much more likely to open a savings account with Apple than older U.S. adults. Roughly ** percent of millennials were very or somewhat likely to open an Apple savings account even though they did not own an Apple Card. In partnership with Goldman Sachs, Apple Inc. started offering a savings account to its Apple Card users in . Over half of the respondents who used online payment methods in the last year used Apple Pay at point of sale (POS) in the United States.
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Morning Consult. (April 27, 2023). Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1386260/likelihood-of-opening-an-apple-savings-account-in-the-us-by-generation/
Morning Consult. "Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation." Chart. April 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1386260/likelihood-of-opening-an-apple-savings-account-in-the-us-by-generation/
Morning Consult. (2023). Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1386260/likelihood-of-opening-an-apple-savings-account-in-the-us-by-generation/
Morning Consult. "Share of Apple Card Nonowners That Are Likely to Open a Savings Account with Apple in The next Six Months in The United States as of April 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2023, /statistics/1386260/likelihood-of-opening-an-apple-savings-account-in-the-us-by-generation/
Morning Consult, Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1386260/likelihood-of-opening-an-apple-savings-account-in-the-us-by-generation/ (last visited August 05, 2026)
Share of Apple Card nonowners that are likely to open a savings account with Apple in the next six months in the United States as of April 2023, by generation [Graph], Morning Consult, April 27, 2023. [Online]. Available: /statistics/1386260/likelihood-of-opening-an-apple-savings-account-in-the-us-by-generation/
