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Willingness to pay for individual articles in online magazines among people aged 60 and over in Germany in 2023

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Source

Release date

June 2023

Region

Germany

Survey time period

2023

Number of respondents

5,729 respondents

Age group

60 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
German-speaking population aged over 60 in private households at main place of residence in the Federal Republic of Germany.

Further information on methodology available .

Citation formats

Willingness to pay for online articles among seniors in Germany 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 18, 2023
In 2023, around ** percent of people over the age of ** in Germany said that purchasing an article online was out of the question for them. Only **** percent had paid for an article before.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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