According to a survey conducted in December 2023 on the usage rate of paid memberships for mobile shopping apps in South Korea, about **** percent of men and almost ** percent of women used Rocket WOW membership. Rocket WOW is the paid membership of South Korean online retailer Coupang which offers special services such as guaranteed next day delivery and even includes the company's SVOD service Coupang Play.
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NASMEDIA. (March 12, 2024). Usage rate of paid memberships for leading mobile shopping apps in South Korea as of December 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1366876/south-korea-usage-rate-of-paid-memberships-for-mobile-shopping-apps-by-gender/
NASMEDIA. "Usage rate of paid memberships for leading mobile shopping apps in South Korea as of December 2023, by gender." Chart. March 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1366876/south-korea-usage-rate-of-paid-memberships-for-mobile-shopping-apps-by-gender/
NASMEDIA. (2024). Usage rate of paid memberships for leading mobile shopping apps in South Korea as of December 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1366876/south-korea-usage-rate-of-paid-memberships-for-mobile-shopping-apps-by-gender/
NASMEDIA. "Usage Rate of Paid Memberships for Leading Mobile Shopping Apps in South Korea as of December 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2024, /statistics/1366876/south-korea-usage-rate-of-paid-memberships-for-mobile-shopping-apps-by-gender/
NASMEDIA, Usage rate of paid memberships for leading mobile shopping apps in South Korea as of December 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1366876/south-korea-usage-rate-of-paid-memberships-for-mobile-shopping-apps-by-gender/ (last visited August 03, 2026)
Usage rate of paid memberships for leading mobile shopping apps in South Korea as of December 2023, by gender [Graph], NASMEDIA, March 12, 2024. [Online]. Available: /statistics/1366876/south-korea-usage-rate-of-paid-memberships-for-mobile-shopping-apps-by-gender/
