According to an October 2022 survey of social media users aged 16 to 24 in the United Kingdom, approximately ** percent of respondents reported using social media daily. Music streaming services such as Spotify and Apple Music were said to be used daily by ** percent of the respondents. In comparison, podcasts were used by less than *** out of every*** respondents. In 2022, TikTok, Instagram, and YouTube were the most popularsocial media platforms among Gen Z users in the UK.
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Ipsos MORI. (October 22, 2022). Leading daily digital and media activities among Gen Z users in the United Kingdom in October 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1364704/top-daily-media-activities-for-gen-z-in-the-uk/
Ipsos MORI. "Leading daily digital and media activities among Gen Z users in the United Kingdom in October 2022." Chart. October 22, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1364704/top-daily-media-activities-for-gen-z-in-the-uk/
Ipsos MORI. (2022). Leading daily digital and media activities among Gen Z users in the United Kingdom in October 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1364704/top-daily-media-activities-for-gen-z-in-the-uk/
Ipsos MORI. "Leading Daily Digital and Media Activities among Gen Z Users in The United Kingdom in October 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2022, /statistics/1364704/top-daily-media-activities-for-gen-z-in-the-uk/
Ipsos MORI, Leading daily digital and media activities among Gen Z users in the United Kingdom in October 2022 ÌÇÐÄÆƽâ°æ, /statistics/1364704/top-daily-media-activities-for-gen-z-in-the-uk/ (last visited August 02, 2026)
Leading daily digital and media activities among Gen Z users in the United Kingdom in October 2022 [Graph], Ipsos MORI, October 22, 2022. [Online]. Available: /statistics/1364704/top-daily-media-activities-for-gen-z-in-the-uk/
