During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known cryptocurrencies in the United States 2023
When it comes to the most well-known cryptocurrencies in the United States, Bitcoin leads the charts by a long margin. The largest cryptocurrency by market capitalization worldwide (as of December 2022) is known among 74 percent of online respondents in the U.S., followed by Dogecoin with a brand awareness of 42 percent. Third place on this list is jointly shared between Ethereum and USD Coin, both of which are recognized by 38 percent of online respondents.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
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ÌÇÐÄÆƽâ°æ. (January 27, 2023). Leading cryptocurrencies ranked by brand awareness in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1362451/most-well-known-cryptocurrencies-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading cryptocurrencies ranked by brand awareness in the United States in 2023." Chart. January 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1362451/most-well-known-cryptocurrencies-in-the-united-states/
ÌÇÐÄÆƽâ°æ. (2023). Leading cryptocurrencies ranked by brand awareness in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1362451/most-well-known-cryptocurrencies-in-the-united-states/
ÌÇÐÄÆƽâ°æ. "Leading Cryptocurrencies Ranked by Brand Awareness in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jan 2023, /statistics/1362451/most-well-known-cryptocurrencies-in-the-united-states/
ÌÇÐÄÆƽâ°æ, Leading cryptocurrencies ranked by brand awareness in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1362451/most-well-known-cryptocurrencies-in-the-united-states/ (last visited August 02, 2026)
Leading cryptocurrencies ranked by brand awareness in the United States in 2023 [Graph], ÌÇÐÄÆƽâ°æ, January 27, 2023. [Online]. Available: /statistics/1362451/most-well-known-cryptocurrencies-in-the-united-states/
