According to a study on music streaming in the United States in 2022, the group with the highest penetration rate was Gen Z with ** percent of respondents stating that they listened to music within the last month in October 2022. Another popular consumer market was the group of millennials, while baby boomers were less likely to have consumed music within the last months.
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Morning Consult. (January 11, 2023). Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1358442/music-streaming-penetration-united-states/
Morning Consult. "Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation." Chart. January 11, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1358442/music-streaming-penetration-united-states/
Morning Consult. (2023). Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1358442/music-streaming-penetration-united-states/
Morning Consult. "Share of Adults Who Said They Streamed Music at Least Once in The past Month in The United States in 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jan 2023, /statistics/1358442/music-streaming-penetration-united-states/
Morning Consult, Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1358442/music-streaming-penetration-united-states/ (last visited July 27, 2026)
Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation [Graph], Morning Consult, January 11, 2023. [Online]. Available: /statistics/1358442/music-streaming-penetration-united-states/
