among people who have switched music streaming or download services
Method of interview
Online survey
Supplementary notes
Values may not add up to 100 percent due to rounding.
Respondents count by streaming service was as follows: YouTube Music (paid): 287 YouTube (free): 238 Genie: 91 FLO: 85 Melon: 307 Naver VIBE: 36 Apple Music: 54 Spotify: 27
Citation formats
Music streaming or download service switch reasons South Korea 2024, by new service
According to a survey conducted in South Korea in 2024, cheaper fees were the reason for switching music streaming services in the case of every platform. YouTube Music saw the largest increase in new customers due to better prices, with almost ** percent of respondents reporting having chosen the platform because of that.
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Korea Creative Content Agency. (November 29, 2024). Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
Korea Creative Content Agency. "Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform." Chart. November 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
Korea Creative Content Agency. (2024). Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
Korea Creative Content Agency. "Reasons for Switching to Music Streaming or Download Services in South Korea as of June 2024, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Nov 2024, /statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
Korea Creative Content Agency, Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform ÌÇÐÄÆƽâ°æ, /statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/ (last visited July 31, 2026)
Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform [Graph], Korea Creative Content Agency, November 29, 2024. [Online]. Available: /statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
