Note: the relevant "human" sim cards involve voice and data or only voice or data used by an individual, and excludes machine-to-machine (M2M) sim cards.
By the end of 2023, the leading mobile operators in Italy by number of active human SIM cards - as opposed to machine-to-machine SIM cards - were TIM, Vodafone, and Wind Tre, each holding over 21 percent of the market. Their year-on-year change showed a negative trend, however, while the new entrant Iliad Group increased its market share to almost 14 percent three years after its launch in 2018.
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AGCOM. (April 24, 2024). Market share of mobile network providers in Italy from 2018 to 2023, by human sim [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1345169/mobile-market-share-by-provider-by-human-sim-italy/
AGCOM. "Market share of mobile network providers in Italy from 2018 to 2023, by human sim." Chart. April 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1345169/mobile-market-share-by-provider-by-human-sim-italy/
AGCOM. (2024). Market share of mobile network providers in Italy from 2018 to 2023, by human sim. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1345169/mobile-market-share-by-provider-by-human-sim-italy/
AGCOM. "Market Share of Mobile Network Providers in Italy from 2018 to 2023, by Human Sim." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Apr 2024, /statistics/1345169/mobile-market-share-by-provider-by-human-sim-italy/
AGCOM, Market share of mobile network providers in Italy from 2018 to 2023, by human sim ÌÇÐÄÆƽâ°æ, /statistics/1345169/mobile-market-share-by-provider-by-human-sim-italy/ (last visited July 27, 2026)
Market share of mobile network providers in Italy from 2018 to 2023, by human sim [Graph], AGCOM, April 24, 2024. [Online]. Available: /statistics/1345169/mobile-market-share-by-provider-by-human-sim-italy/
