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Reasons for video consumption on select television modes in India as of May 2022

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Sources

Release date

July 2022

Region

India

Survey time period

April to May, 2022

Number of respondents

10,053 respondents

Age group

18 years and older

Special properties

across urban, peri-urban and rural India

Method of interview

Face-to-face interview

Citation formats

Preferred mode of consuming television content India 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 27, 2025
According to a consumer survey conducted in India in 2022, television channels were the most preferred mode of video consumption. About ** percent of consumers preferred TV channels for their value for money. Other major reasons for choosing TV channels were availability and the quality of content.
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