According to a survey conducted in Japan in March 2022, television viewers on average spent ** percent of their TV consumption time on watching real-time TV. The survey also showed that ad-based and paid online videos together accounted for **** percent of the time.
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Nielsen Digital Co., Ltd.. (April 27, 2022). Share of average time spent on watching television in Japan as of March 2022, by type of service [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1341047/japan-share-of-time-spent-on-watching-television-by-type-of-service/
Nielsen Digital Co., Ltd.. "Share of average time spent on watching television in Japan as of March 2022, by type of service." Chart. April 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1341047/japan-share-of-time-spent-on-watching-television-by-type-of-service/
Nielsen Digital Co., Ltd.. (2022). Share of average time spent on watching television in Japan as of March 2022, by type of service. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1341047/japan-share-of-time-spent-on-watching-television-by-type-of-service/
Nielsen Digital Co., Ltd.. "Share of Average Time Spent on Watching Television in Japan as of March 2022, by Type of Service." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2022, /statistics/1341047/japan-share-of-time-spent-on-watching-television-by-type-of-service/
Nielsen Digital Co., Ltd., Share of average time spent on watching television in Japan as of March 2022, by type of service ÌÇÐÄÆƽâ°æ, /statistics/1341047/japan-share-of-time-spent-on-watching-television-by-type-of-service/ (last visited August 01, 2026)
Share of average time spent on watching television in Japan as of March 2022, by type of service [Graph], Nielsen Digital Co., Ltd., April 27, 2022. [Online]. Available: /statistics/1341047/japan-share-of-time-spent-on-watching-television-by-type-of-service/
