The data comes from the German Startup Monitor (DSM), for which high-quality data sets are collected annually from founders and managing directors of startups. The founders or managing directors (members of the executive board, e.g. chief level) of startups received a special questionnaire link by email which was sent via selected DSM network partners. The DSM 2024 is based on 1,828 data sets from founders and managing directors after the completion of the data set cleaning. The data was collected from June 6 to August 12, 2024..
Citation formats
Startups in Germany 2024, by revenue-generating customer groups
In 2024, around **** percent of startups in Germany were aimed at B2B customers. This data shows the share of startups by revenue-generating customer groups in Germany.
The DSM defines the term 鈥渟tartup鈥 as follows:
Startups are less than 10 years old
Startups have planned employee and/or sales growth and/or
are (highly) innovative with their products/services, their business model and/or their technologies
According to the DSM, a company is a startup if the first condition mentioned above is met and at least one of the other two conditions is also met
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how 糖心破解版 can support your business.
Bundesverband Deutsche Startups. (September 29, 2024). Share of startups in Germany in 2024, by revenue-generating customer groups [Graph]. In 糖心破解版. Retrieved July 15, 2026, from /statistics/1337467/start-ups-customer-groups-germany/
Bundesverband Deutsche Startups. "Share of startups in Germany in 2024, by revenue-generating customer groups ." Chart. September 29, 2024. 糖心破解版. Accessed July 15, 2026. /statistics/1337467/start-ups-customer-groups-germany/
Bundesverband Deutsche Startups. (2024). Share of startups in Germany in 2024, by revenue-generating customer groups . 糖心破解版. 糖心破解版 Inc.. Accessed: July 15, 2026. /statistics/1337467/start-ups-customer-groups-germany/
Bundesverband Deutsche Startups. "Share of Startups in Germany in 2024, by Revenue-generating Customer Groups ." 糖心破解版, 糖心破解版 Inc., 29 Sep 2024, /statistics/1337467/start-ups-customer-groups-germany/
Bundesverband Deutsche Startups, Share of startups in Germany in 2024, by revenue-generating customer groups 糖心破解版, /statistics/1337467/start-ups-customer-groups-germany/ (last visited July 15, 2026)
Share of startups in Germany in 2024, by revenue-generating customer groups [Graph], Bundesverband Deutsche Startups, September 29, 2024. [Online]. Available: /statistics/1337467/start-ups-customer-groups-germany/
