For nearly of surveyed Russians, high product quality was the most important factor determining their choice of electronics and household brands, according to data from May 2022. The availability of discounts and special offers was the second leading driver, named by approximately *** out of ten respondents. By contrast, environmental friendliness of products was cited as the least important factor.
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Technologies of Trust. (June 1, 2022). Main factors driving selection of electronics and household appliances brands in Russia in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
Technologies of Trust. "Main factors driving selection of electronics and household appliances brands in Russia in 2022." Chart. June 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
Technologies of Trust. (2022). Main factors driving selection of electronics and household appliances brands in Russia in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
Technologies of Trust. "Main Factors Driving Selection of Electronics and Household Appliances Brands in Russia in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2022, /statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
Technologies of Trust, Main factors driving selection of electronics and household appliances brands in Russia in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/ (last visited July 31, 2026)
Main factors driving selection of electronics and household appliances brands in Russia in 2022 [Graph], Technologies of Trust, June 1, 2022. [Online]. Available: /statistics/1330515/electronics-and-household-appliances-brand-choice-factors-russia/
