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Particular attention paid to brands when shopping for household appliances in 2026, by country

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Source

Release date

May 2026

Region

Worldwide

Survey time period

April 2025 to March 2026

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Original question: "In which of these categories do you pay particular attention to brands? (Pick: Household appliances)"

The respondent count in each country was the following:
Brazil: 12,076;
Canada: 12,005;
China: 23,986;
France: 12,109;
Germany: 35,951;
India: 24,110;
Italy: 12,113;
Mexico: 12,090;
Netherlands: 7,016;
South Africa: 6,969;
South Korea: 12,120;
Spain: 12,074;
United Kingdom: 23,338;
Unites States: 60,235.

Citation formats

Household appliances brand awareness worldwide in 2026, by country

Published by Thuy D., May 20, 2026

According to the ÌÇÐÄÆƽâ°æ Global Consumer Survey in 2026, Brazilian residents pay the most attention to the brand when it comes to household appliances, with ** percent of respondents doing so.

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Overview

8

Segments

8

Brands and retailers

7

Trade

6

Consumer behavior

3

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Topics

Home appliancesHousehold appliances in EuropeSmart appliancesLG ElectronicsRefrigerators
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