| Characteristic | Always implement | Frequently implement | Occasionally implement | Rarely implement | Not applicable/ don't know |
|---|---|---|---|---|---|
| We only use cutomer data when we have express consent | 47% | 32% | 14% | 4% | 3% |
| We vet all the third parties and partners with whom we share customer data | 43% | 35% | 14% | 5% | 3% |
| New products and services go through a data security and privacy evaluation before launch | 43% | 35% | 13% | 5% | 4% |
| We apply an ethical framework to guide our use of customer data for various use cases | 41% | 36% | 15% | 4% | 4% |
| We have a specific timeframe to respond to customers' requests related to the information we keep on them | 41% | 36% | 15% | 5% | 3% |
| Where regulations do not exist, we self-regulate through policies, guiding principles and values | 39% | 38% | 15% | 5% | 3% |
| We follow an opt-in, privacy first strategy in our marketing efforts | 39% | 38% | 14% | 4% | 5% |
| We limit, anonymise, and redact data collected through IoT/ sensors/ smart devices | 36% | 35% | 16% | 6% | 8% |
| We use the newest techniques (e.g. differential privacy) to pseudonymise our customer's data | 35% | 37% | 16% | 6% | 6% |
| We check for dark patterns in the way we design our customer-facing applications | 34% | 34% | 17% | 6% | 8% |
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Source
Sources
Release date
November 2022
More information
Region
Worldwide
Survey time period
July to August 2022
Number of respondents
3,522 respondents
Special properties
Technology and security executives
Method of interview
Online survey
Citation formats
