Original question: "Currently, including the products you purchase for your family, how often do you buy drinking milk? Among the following, please choose the most applicable option. (For consumers using home delivery services, please answer including the number of deliveries.)"
According to the source, milk containing coffee, fruits, etc. was excluded from the definition of drinking milk.
Figures may not add up to 100 percent due to rounding by the source.
Citation formats
Shopping frequency of drinking milk in Japan 2021, by gender
The majority of consumers in Japan bought drinking milk on a weekly basis as revealed in a survey conducted in October 2021. More than nine percent of male respondents purchased milk daily, representing a higher share compared to their female counterparts. Overall, more than ** percent of women bought liquid milk on a weekly basis, while the share among men reached less than ** percent.
Apart from pasteurized cow's milk, drinking milk in Japan refers to a range of processed products such as nutrient fortified milk, low-fat milk, and milk with additional cream, among others.
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Japan Dairy Association (J-milk). (January 13, 2022). Frequency of buying drinking milk products in Japan as of October 2021, by gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1318186/japan-drinking-milk-shopping-frequency-by-gender/
Japan Dairy Association (J-milk). "Frequency of buying drinking milk products in Japan as of October 2021, by gender." Chart. January 13, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1318186/japan-drinking-milk-shopping-frequency-by-gender/
Japan Dairy Association (J-milk). (2022). Frequency of buying drinking milk products in Japan as of October 2021, by gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1318186/japan-drinking-milk-shopping-frequency-by-gender/
Japan Dairy Association (J-milk). "Frequency of Buying Drinking Milk Products in Japan as of October 2021, by Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Jan 2022, /statistics/1318186/japan-drinking-milk-shopping-frequency-by-gender/
Japan Dairy Association (J-milk), Frequency of buying drinking milk products in Japan as of October 2021, by gender ÌÇÐÄÆÆ½â°æ, /statistics/1318186/japan-drinking-milk-shopping-frequency-by-gender/ (last visited July 31, 2026)
Frequency of buying drinking milk products in Japan as of October 2021, by gender [Graph], Japan Dairy Association (J-milk), January 13, 2022. [Online]. Available: /statistics/1318186/japan-drinking-milk-shopping-frequency-by-gender/