Perhaps unsurprisingly, Gen Z are more aware of online resale platforms than the general population. However, this trend is much more exaggerated for some platforms than others. According to the findings of a consumer survey, the awareness of Ebay was fairly similar among, but ** percent of Gen Z respondents had heard of Depop, compared to just * of the overall population.
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The Business of Fashion. (April 30, 2022). Share of Gen Z consumers in the United Kingdom (UK) who are aware of online resale platforms compared to overall awareness in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1310442/fashion-resale-platform-awareness-genz/
The Business of Fashion. "Share of Gen Z consumers in the United Kingdom (UK) who are aware of online resale platforms compared to overall awareness in 2021." Chart. April 30, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1310442/fashion-resale-platform-awareness-genz/
The Business of Fashion. (2022). Share of Gen Z consumers in the United Kingdom (UK) who are aware of online resale platforms compared to overall awareness in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1310442/fashion-resale-platform-awareness-genz/
The Business of Fashion. "Share of Gen Z Consumers in The United Kingdom (Uk) Who Are Aware of Online Resale Platforms Compared to Overall Awareness in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2022, /statistics/1310442/fashion-resale-platform-awareness-genz/
The Business of Fashion, Share of Gen Z consumers in the United Kingdom (UK) who are aware of online resale platforms compared to overall awareness in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1310442/fashion-resale-platform-awareness-genz/ (last visited July 28, 2026)
Share of Gen Z consumers in the United Kingdom (UK) who are aware of online resale platforms compared to overall awareness in 2021 [Graph], The Business of Fashion, April 30, 2022. [Online]. Available: /statistics/1310442/fashion-resale-platform-awareness-genz/
